project overview
project type
year
2024
my role
Brand Experience and Web Designer
client
Marbles Kids Museum (Conceptual)
timeline
Spring 2024 · GD 210
skills
Brand research, brand assets, walk sign material research, website UI
tools
Adobe Illustrator, Adobe Photoshop, Figma, Procreate
design challenge
Marbles Kids Museum had grievances with the event’s previous branding. Our team of three set out to redesign the experience with a simple, playful look that children and parents would both engage with, built around learning.
secondary research & benchmarking
Hands on play
site visit
Kids learn by touching and moving things, like steering boats through the water table.
Role play
site visit
Children copy everyday adult routines, from the barbershop to the bank, with parents close by.
Loud sharp signage
brand audit
Each exhibit has its own busy, angular logo, so the museum’s look feels inconsistent.
user journey
Enter
Kids line up at the cones and follow the green ‘enter here’ sign.
Stop. Look. Listen.
A walk sign tells them to wait, with a voice button in English and Spanish.
Cross
When the signal turns, they cross the mat while classmates in car costumes wait.
Exit
After four crossings they leave by the red ‘exit here’ sign.
design solution
The crosswalk activity mirrors real streets to teach road safety. We designed reusable car costumes, crosswalk signals and crosswalk mats that Marbles can bring back every year, so each class gets the same learning experience.
process
walk sign material research: a rotating stop/cross panel
icon assets for signage and the website
flyer templates for social media
Mind mapping exercise during the initial research phase.
identity system
#F24A2F
#F39B25
#FADC26
#9ECC4D
#7BCDBA
#4B8EC9
#364B9F
#7D3D87
Headers in Sofia Pro Soft, KitRounded Black and Montserrat, with Roboto for body text. Every element uses a rounded, modular format, kept simple for cleanliness and inclusivity.
key features
Home
A bright landing page that introduces Kick-Off to Kindergarten at a glance.
Purpose
Explains why the event matters, for parents preparing their child for school.
Event info
Dates, times and activities in one place, so families can plan their visit.
personal reflection
I led brand research and assets, researched materials for the walk sign, and designed the website UI. Every piece had to be simple enough for kids and clear enough for the adults guiding them.
future considerations
Next I’d build the walk sign at full size, test the English and Spanish voice button with families, and watch how kids actually move through the route.
