project overview
project type
year
2025
my role
Visual & Brand Concept Designer
client
Conceptual
timeline
Fall 2025 · GD 301
skills
Brand storytelling, creative direction, logo design, apparel graphics
tools
Adobe Photoshop, Adobe Illustrator, Figma, Adobe Premiere Pro, CoPilot
design challenge
CCTV, geofencing and data brokers track them around the clock, mostly out of sight. We asked how a brand could make surveillance visible, and give young people a way to push back.
secondary research & benchmarking
Edward Snowden
The Guardian & The Washington Post, 2013
Leaked NSA documents showed metadata collection that included U.S. citizens’ data.
Geofencing
The New York Times, 2019; U.S. court filings
Law enforcement used geofence warrants to request cell phone location data from Google and others.
Data purchases
U.S. GAO, 2023
Federal agencies purchase commercial data from data brokers for border enforcement and national security.
user research · persona
A political science student in Salt Lake City who grew up giving up his privacy to apps, and wants to understand his state’s debates on surveillance.
hopes
Streetwear that matches his style and the next trend
A brand that feels different from viral hype
Context for Utah’s debates on surveillance
pain points
Every streetwear brand feels more generic, with no substance
Wants clothing that means more than a transaction
Feels behind on current ethical discussions
user journey
Not ready to know
Sees #WOVEN everywhere and doubts it matters.
Ready to know
A viral story about AI misidentifying a student makes it personal.
Ready to act
Scans an encrypted-drop QR code and downloads the app.
Ready to advocate
Practices digital hygiene and wears the message.
design solution
Reflective fabric turns wearers into unreadable silhouettes on CCTV, a Bluetooth VPN woven into the garments shields nearby phones from tracking, and the WOVEN app makes privacy something you can see, shop and learn about.
process
early inspiration: reflective protest fashion
information architecture for the app
seven hi-fi app screens
identity system
#E9FB56
#55AA81
#9DC5BB
#19221D
#000000
#FFFFFF
#F4FAF3
#E1BB00
LED Light for the logotype, Averia Libre for subheads and Manrope for body text. The voice is self-assured, expressive, empathetic and subversive.
apparel graphics
Five prints that turn surveillance imagery into protest you can wear.
Got Privacy?
anon designer, 2025
This piece turns raw CCTV imagery into critique. The bold title “GOT PRIVACY?” flips a familiar cultural slogan into a challenge, exposing the irony of living in a world where visibility is constant but autonomy is erased.
Not the Consumed.
anon designer, 2025
This design critiques conformity and commodification in the age of surveillance, symbolizing how systems erase individuality and reduce people to faceless data points.
Signal Lost.
anon designer, 2025
The design highlights the irony: signage meant to reassure instead becomes ominous, misleading, and complicit in normalizing constant watch.
Protect Your Data
anon designer, 2025
This design uses repetition and typography as resistance, evoking urgency and the constant ticking of surveillance systems.
Error!
anon designer, 2025
This piece speaks to the watched generation, the ones marked as outsiders. It is a visual metaphor for the gaze that never lets go.
key features
CCTV blockage
Reflective fabric turns the wearer into a bright, unreadable silhouette on camera.
Portable VPN
A Bluetooth VPN woven into the garment protects a nearby phone from tracking and geofencing.
My Metrics app
Shows recent data breaches and compromised passwords, then points to the next step.
personal reflection
Leading the concept and creative direction meant defining the problem before designing anything. Every graphic and the logo had to carry the same message about being watched.
future considerations
Next steps would be prototyping the reflective fabric, user-testing the app with students, and writing a privacy policy for the app itself.
